The key to creating a successful movie trailer involves creating the mood of the movie (through music, scenes, narrations), staying concise with information about the story, and, of course, a badass quote.
Here are two completely different movie trailers, Wall*E and 300. The scenes play like a comic book, showing the right sequence and leaving wonder and excitement. We immediately see that Wall*E is completely cute and lovable, and Leonidas is this fearless leader.
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