One of my extra classes this quarter is an independent study to learn Maya and After Effects. Our end goal of this class is to create a 30 second ad for our thesis project. Thirty seconds. Thirty seconds to explain a product. Thirty seconds to tell a story. That is not a long time.
So, I have been looking at examples of successful advertisements that have a clear and creative message, explaining how the user connects to the product.
Here are my favorites: