Brands That Create an Experience

Looking at branding experiences that use advertising as a means of campaigning for something deeper than just selling their product, Dove really has it going on. It drives the concept of being honest to its users in its advertising through showing and promoting confidence.

As someone who has personally encountered young women who have been emotionally and physically effected by false advertising and unhealthily-thin models, I see the value of how Dove has taken this problem and chosen to solve it through its positive "love yourself" advertising, nourishing products, and campaigns. This is a great case of user-based brand experience.





*Kudos Carly G for her much deeper perception of this brand.

Branding yourself

I was looking through Coroflot's Creative Seeds and saw this article on The 3 Things You Need to Do in an Interview, since I'm working on my portfolio right now, one of my goals in my portfolio is distinguishing it from the pile of others it is competing against. One way to do this is by branding yourself. Self-branding can be described as how someone can recognize and remember you from the back of their mind just from a simple 30 second to 30 minute experience.

I think good designers have the capability of showing their own personality in their portfolios, while remaining professional, thorough, and thought-provoking.

Here are some designers I admire for their unique and awesome work:
Nancy Wu. Simply Versatile.







Alberto Villarreal. Clean.










Kimberly Wu. Lively.